Plenty of people struggle today with stress and declines in their mental health—but the experience of middle and high school girls is especially concerning. Girls are struggling with some of the highest-ever levels of depression, anxiety and thoughts of suicide. They are sad, insecure and pessimistic about themselves and their lives.

Worst hit are some of the youngest girls—those in 5th grade—and girls’ experiences have been trending negatively since 2017.

The crisis that girls face is important for many reasons. First, they are our daughters, sisters, nieces and friends—and we want the best for them and their lives.

But the problem is broader as well. Today’s teens are tomorrow’s adults and to make their best contributions, they must have healthy experiences which shape their choices, their confidence, their capabilities and their ability to be in community with others.

Today, Être, the mentorship ecosystem closing the confidence gap by bringing girls into companies and face to face with female leaders, launched a new proprietary survey measuring the current state of girls’ confidence and the direct link shown between early mentorship and higher confidence.

Today, The Children’s Place launched PJ Place, a sleepwear lifestyle brand targeted at adults. Helping launch the new brand was Khloé Kardashian, Kris Jenner, CEO of Être Girls, Illana Raia, TV personality Tyler Cameron, The Toast podcast hosts Claudia and Jackie Oshry, TikTok stars Rod Thill and Erika Priscilla.

The new collection, for both women and men, includes pajama sets, loungewear, robes, thermal sets, fashion tees, cozy slippers, socks, and much more. The collection is available exclusively on www.pjplace.com, with price points between $10.95-$69.95.

The brand is making its official debut to the U.S with a lifestyle campaign headlined by a diverse group of entrepreneurs, celebrities and influencers, including Khloé Kardashian; Kris Jenner; CEO of Être Girls, Illana Raia; TV personality, Tyler Cameron; The Toast podcast hosts Claudia and Jackie Oshry; and TikTok stars, Rod Thill and Erika Priscilla.

PJ Place is a bona fide digital brand with its own web site experience. The brand is digital-only and not sold in stores. And it has a splashy marketing campaign featuring influencers and celebrities such as Khloé Kardashian, Kris Jenner, Tyler Cameron, CEO of Être Girls, Illana Raia, “The Toast” podcast hosts Claudia and Jackie Oshry, and TikTok stars Rod Thill and Erika Priscilla.

On this month’s episode of Worth’s Leading Voices series, Laura Gerson, the director of Women and Worth, interviewed Illana Raia, the founder of Être—a fast growing mentorship program for girls. Previously, Raia worked as a corporate attorney at Skadden, Arps, Slate, Meagher & Flom, was a member of the International Space Station, and served on the National Girls Collaborative Champions Board. With this impressive resume behind her, Raia now devotes herself to the Être girls full-time (when she isn’t writing books). But, in order to understand what Être is all about, it’s necessary to learn how it came to be.

Worth is joined by Nora Ali and Marcus Glover for an intimate discussion about how to take your DEI initiatives beyond empty promises and filling seats to create a dynamic workforce and add value to your company.